Pitch stories that are specific, sourced, and useful.
This page explains the kind of pieces that fit the site and the format a contributor should use when sending an idea.
We want stories with a clear subject, a solid source trail, and a useful angle. Send one short paragraph on what changed, why it matters, and which category it belongs in.
Strong pitches are concrete. They include the company name, the market context, a source link, and the angle you want the reader to understand first.
What makes a strong pitch
A strong pitch is narrow enough to report and important enough to matter. State the company, sector, change, source, timing, and the question the article will answer. Avoid a broad promise to cover an entire market without a clear event or evidence trail.
Useful source material can include a company release, public filing, regulator notice, technical documentation, interview notes, or a clearly identified dataset. Tell the editor what is public and what requires confirmation.
Suggested submission structure
- Working headline and one-sentence angle.
- Primary source and any supporting sources.
- Relevant VMR category and geography.
- What changed and why it matters now.
- Conflicts, commercial relationships, or limitations.
Topics that fit the desk
Good contributions explain a real change in an industry rather than repeating a broad market definition. Examples include a new production decision, a technology adoption barrier, a regulatory development, a supply-chain move, or a company announcement with wider sector implications.
Write for a reader who has limited time. Put the useful fact early, explain unfamiliar language, and make the source trail easy to follow.
Editorial fit
Contributors should write in plain language, avoid unsupported certainty, and disclose relevant commercial relationships. A pitch is more useful when the editor can verify its central claim from the supplied material.