Contributors
Pitch a specific change, not a broad topic.
The desk wants stories with a clear subject, a solid source trail, and a useful angle. One paragraph: what changed, why it matters, which desk it belongs to.
What fits the wire
A real change in an industry: a production decision, an adoption barrier, a regulatory development, a supply-chain move, an announcement with sector implications. Write for a reader with limited time. Put the useful fact early, explain unfamiliar language, and make the source trail easy to follow.
Pitch structure
- Working headline and one-sentence angle.
- Primary source and any supporting sources.
- Relevant desk and geography.
- What changed and why it matters now.
- Any conflicts, commercial relationships, or limits on the evidence.
Before sending
Check names and dates. Separate facts from forecasts. Disclose commercial relationships. Include a reliable reply address. Contributions that read like recycled press copy are not forwarded, and that protects the people who pitch seriously.